Rank a Brand is a NGO (non-governmental organization) and an international community of responsible consumers who want to buy sustainable and fair products or services. Rank a Brand exist to enable consumers to make responsible shopping choices and to put pressure on brands to become more sustainable, socially responsible and transparent. As a volunteer ranker, I investigate the sustainability and social responsibility of sectors and brands. Read my motivation in an interview with Ad Valvas here. Among the brands I have ranked are chocolate brand Tony’s Chocolonely, super market Deen, retail brand Action, jeans brand Kings of Indigo.